Casey is talking with Shana Runck from NUSENDA and Peter Sanchez CEO of Atrisco Companies about Lemonade Day and how you can participate.

Lemonade Day

Saturday May 7th
at Balloon Fiesta Park

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ALBUQUERQUE (KRQE) – Registration is now open for a program that inspires the next generation of entrepreneurs.

The second annual “Lemonade Day” is part of a national initiative dedicated to teaching youth how to start, own and operate their own business.

On May 7, kids of all ages will set up lemonade stands at various sites in Albuquerque.

They’ll then compete to attract customers with their unique lemonade and business operations.


April 18, 2017

For Immediate Release


Third Annual Lemonade Day Encourages

Entrepreneurship Among Albuquerque Youth


Online Student Registration is Now Open  


Albuquerque, N.M.  ̶  The Rio Grande Educational Collaborative (RGEC), a non-profit organization dedicated to providing resources and opportunities to support the social and academic dreams of children, their families, and communities, is partnering with local businesses to host Albuquerque’s third annual Lemonade Day on Saturday, May 6.

Lemonade Day is a community-wide program that is part of a national initiative that started in Houston 10 years ago.  It’s dedicated to teaching youth how to start, own, and operate their own business through the simple and time-honored act of building and running a lemonade stand.

On Lemonade Day, students will set up their stands at various sites in Albuquerque, including Old Town Plaza, seven Nusenda Credit Union locations, and several other business locations throughout the City.  Each student will compete to attract the interest of customers with their unique lemonade recipes and business operation models.

Founded in Houston 10 years ago, Lemonade Day is a national program that has expanded to 200,000 participants from more than 40 cities in the United States. Altogether, more than one million youth worldwide in three countries participate.

With Albuquerque’s involvement and momentum in becoming a hub for entrepreneurs, the Rio Grande Educational Collaborative brought Lemonade Day to Albuquerque in 2015 to help encourage entrepreneurship among students.

That year, the project was implemented in five elementary schools’ before- and after-school programs.  In 2016, the program grew exponentially to 15 elementary schools, impacting more than 500 youth.

“The Rio Grande Educational Collaborative is proud to host this phenomenal program in our state and local community for the third year,” said Peter Sanchez, CEO of the Atrisco Companies and RGEC.  “The seed of business ownership will be planted in hundreds of children as a result of this year’s Lemonade Day program.”

“By teaching key analytical skills, financial literacy, and decision making, this event fosters self-esteem and new mindsets that can propel youth to success,” said Shana Runck, Nusenda’s AVP of Community Relations and Financial Capability. “This initiative to help youth become future business leaders and financially-savvy citizens aligns strongly with our mission.”

In addition to participating in the event, registered students also receive a mentor guide and entrepreneurial workbook to assist them in jumpstarting their lemonade business. Created in partnerships with Junior Achievement and Search Institute, the workbooks outline how to set business goals, create a budget, find an investor, choose a site location, create an advertising, plan, build a lemonade stand, learn banking skills, and analyze the business results.

RGEC also incorporates Lemonade Day into its afterschool program at select Albuquerque and Belen schools.  In the week’s leading up to Lemonade Day, RGEC afterschool sites are busily teaching this entrepreneurial program to young children in preparation for their day of operation.  Coursework typically covers about a six week period.  RGEC has opened this year’s registration at for youth in kindergarten through eighth grade to participate in this year’s Lemonade Day, making the Lemonade Day curriculum available FREE to the public.  While Lemonade Day curriculum is taught within RGEC’s afterschool programs, parents or guardians who want to learn more can also obtain workbooks from RGEC to do the program independently with their child.


Albuquerque’s Lemonade Day is sponsored by a variety of local businesses, including

Nusenda Credit Union, New Mexico Mutual, Dion’s, Wells Fargo, the City of Albuquerque, and First Convenience Bank.   Nusenda Credit Union locations that will host lemonade stands on May 6 are: Cottonwood, Ladera, Montgomery, North Valley, Paseo del Norte, South Valley and Uptown branches. For addresses and maps, please visit
For more information about the Rio Grande Educational Collaborative, please visit