Casey is talking with Shana Runck from NUSENDA and Peter Sanchez CEO of Atrisco Companies about Lemonade Day and how you can participate.

Lemonade Day

Saturday May 7th
at Balloon Fiesta Park

This Good Day New Mexico segment may include paid advertising content. It is not affiliated with KOB-TV’s News Department.






ALBUQUERQUE (KRQE) – Registration is now open for a program that inspires the next generation of entrepreneurs.

The second annual “Lemonade Day” is part of a national initiative dedicated to teaching youth how to start, own and operate their own business.

On May 7, kids of all ages will set up lemonade stands at various sites in Albuquerque.

They’ll then compete to attract customers with their unique lemonade and business operations.


News Release


Lemonade Day Encourages Entrepreneurship

Among Albuquerque Youth

Online Registration for Students to Participate is Now Open


Albuquerque, N.M. – March 21, 2016 – The Rio Grande Educational Collaborative (RGEC), a non-profit organization dedicated to providing resources and opportunities to support the social and academic dreams of children, their families, and communities, has partnered with local businesses to host the second annual Lemonade Day on Saturday, May 7 in Albuquerque, N.M. Lemonade Day is a complimentary, community-wide program that is part of a national initiative dedicated to teaching youth how to start, own, and operate their own business through the simple and time-honored act of building and running a lemonade stand. On Lemonade Day, students will set up lemonade stands at various sites in Albuquerque, including Balloon Fiesta Park and Nusenda Credit Union locations, and compete to attract the interest of customers with their unique lemonade recipes and business operations.


Founded in 2007 in Houston, Tex., Lemonade Day is a national program that has expanded to more than 40 cities and has had more than 200,000 children in the United States participate in its programming. With Albuquerque’s involvement and momentum in becoming a hub for entrepreneurs, the Rio Grande Educational Collaborative brought Lemonade Day to Albuquerque in 2015 to help encourage entrepreneurship among students.


“The Rio Grande Educational Collaborative is proud to host this phenomenal program in our state and local community for the second year,” said Peter Sanchez, CEO of the Atrisco Companies and RGEC. “The seed of business ownership will be planted in hundreds of children as a result of this year’s Lemonade Day program.”


In addition to participating in the event, registered students also receive a mentor guide and entrepreneurial workbook to assist them in jumpstarting their lemonade business. Created in partnerships with Junior Achievement and Search Institute, the workbooks outline how to set business goals, create a budget, find an investor, choose a site location, create an advertising plan, build a lemonade stand, learn banking skills, and analyze the business results through 14 lessons. RGEC will be incorporating Lemonade Day into its afterschool program at certain Albuquerque and Belen schools.


RGEC has officially opened online registration for any interested students to participate in the second annual Lemonade Day. Interested students can register online at Students in grades between Kindergarten and 8th grade are eligible to participate in the event. While Lemonade Day curriculum is taught within RGEC’s afterschool programs, interested parents can obtain workbooks from RGEC to independently direct their child as well.


The Albuquerque Lemonade Day is sponsored by a variety of local businesses including Nusenda Credit Union, New Mexico Mutual, Dion’s, Wells Fargo, the City of Albuquerque, and First Convenience Bank. For more information about the Rio Grande Educational Collaborative, please visit